Aura frame target11/18/2023 “At Aura, we hope that by elevating the voices and experiences of the underrepresented older demographic, we can help open new doors and break old stigmas around their lives and online personas. “Diverse representation is not only the right thing to do, it’s also good business,” says Marsie-Hazen. Instead of being relegated to one school and the students assigned to me, I can reach people all over the world! I even have followers as far away as Australia.” “Now I am able to live that passion by inspiring people to live their best life through showing my daily life and travel adventures on social media. “I initially became a guidance counselor to help kids maximize their potential and achieve their career goals,” says Simpson. In her sixties, Simpson is still actively learning new technologies, traveling the world, taking up modeling opportunities, and landing brand partnerships while doing it. Marsie-Hazen was inspired to work alongside granfluencers like Charlotte Simpson, aka the who has nearly 20K followers on Instagram. “It plays a huge role in how individuals and groups are perceived and treated, as well as how they grow up viewing themselves.”Ĭharlotte Simpson is a "granfluencer" known on Instagram as Charlotte Simpson “Representation in the media is so critical, and that is where my passion lies,” says Marsie-Hazen. There has been an uptick in partnerships with BIPOC, LGBTQIA+, and older influencers along with a collective push to increase representation while bridging economic gaps. These days, more brands and influencers alike are supporting social justice issues, sharing mental health tips and taking political stances publicly. From there, new frames are added, with more people, and more memories.” “75% of Aura frames are actively getting new content every month from an average of four members per frame, meaning a small family network is created in which everyone is actively sharing and connecting.
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